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LAWRYN LACROIX

Executive Producer & Founder of

Pinkhouse Productions

Lawryn LaCroix: Producer, Actress, Executive Producer, Writer.  Pinkhouse Productions founder LaCroix is guided by the questions “How much impact can I make? How much creative good can I do?” LaCroix intends to demonstrate that the answers to both are “quite a bit indeed.” The New York and London-based producer and entrepreneur is a young woman of color, working to disrupt traditional performing arts channels and elevate women and BIPOC - and clearly succeeding at it.
 
In a society in the throes of the “Me Too” movement, LaCroix has earned tools that most modern woman are never able to access. Recently awarded long term fellowships from The Prince Fellowship and The Shubert Foundation Fellowship as a member of The Artistic Circle, LaCroix’s creative work, whether as an actress, writer, executive producer, or producer, embodies the reality of a modern woman. “I’m not reinventing the wheel” says LaCroix. “But I’m telling stories how I’ve seen them. My history has boiled itself down into these things; it’s my reason for doing female dominated work. I’m a black kid from the suburbs of Texas living in Brooklyn making original art. That’s a whole thing in itself.” 


LaCroix started Pinkhouse Productions in 2017 as an interdisciplinary production company dedicated to original and inspiring female and ethnic work. Pinkhouse has worked with Tony, Emmy, and Golden Globe winners on original productions. She recently produced the play Sinners, directed by Golden Globe winner Brain Cox (HBO's Secession) and starring award winning actress Nicole Ansari-Cox for Sinners London debut at the Playground Theater. LaCroix plans to continue developing the play for larger stages with her partners Cox, Ansari-Cox, and well-established Broadway producer Jayne Baron-Sherman (Kinky Boots, Hedwig, The Normal Heart, and many others). 

Concurrently, LaCroix is co-writing and producing her first Shubert Foundation Fellowship play in development titled Gummies with long-time collaborator-writer Andi Stover. Gummies dives into the dark, often comedic, unfiltered dialog of a group of multi-racial New Jersey housewives who travel to Las Vegas, eat too many THC-infused gummies one night and share their truths, half-truths, and confessions.  Told in a series of vignettes that spiral out from an intoxicated night, the play mixes humor and pathos to explore the experiences of motherhood that are often left unsaid.

LaCroix received her BFA from Marymount Manhattan College and her first M.A. in Creative Producing at the Mountview Academy lead by Dame Judi Dench. Currently, as part of her Prince Fellowship, LaCroix is studying towards her second Masters degree in theater production at Columbia University in New York City (on top of her producer and project development work).  LaCroix has been seen on CBS’s Bull, Travel Channel’s Mysteries at the Museum, and myriad independent films. LaCroix’s stage credits include working at La Mama, BAM, and internationally at the Edinburgh Fringe Festival and at London’s Arcola Theatre.

Pinkhouse is currently producing RANSOM, directed by Rory McGregor (Assistant Director to Sam Mendes on The Lehman Trilogy), and featuring actor Jordan Bellow (GNIT by Will Eno), at Arts On Site in Manhattan.  

Led by an all-female team, Pinkhouse Productions, driven by the unstoppable LaCroix, strives to empower, ignite, and inspire in the arts - both on stage and on camera.  

 

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Pinkhouse is a production company dedicated to producing meaningful, inspiring, unique work. Led by an all-female team, Pinkhouse strives to empower women in the arts and provide the means by which they can assert their individual voices.

During the pandemic, Pinkhouse has pivoted to digital content to support artists and give visibility to people trying to break into the industry during an unprecedented time.

MISSION

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ABOUT


LaCroix started Pinkhouse Productions in 2017 as an interdisciplinary production company dedicated to original and inspiring female and ethnic work. Pinkhouse has worked with Tony, Emmy, and Golden Globe winners on original productions. She recently produced the play Sinners, directed by Golden Globe winner Brain Cox (HBO's Secession) and starring award winning actress Nicole Ansari-Cox for Sinners London debut at the Playground Theater. LaCroix plans to continue developing the play for larger stages with her partners Cox, Ansari-Cox, and well-established Broadway producer Jayne Baron-Sherman (Kinky Boots, Hedwig, The Normal Heart, and many others). 

COLLABORATORS

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Lara Lavi

Painted Black Arrow

Head of Business affairs

Lara Lavi is a new media/entertainment law attorney, entrepreneur, entertainment company executive, business development and marketing specialist, film and TV director,
producer & writer, and most importantly to her, a Grammy winning Americana singer-songwriter. Ms. Lavi heads up Brooklyn, New York based Pinkhouse Productions Business Affairs working side by side with Founder and President Lawryn LaCroix. With additional offices in London, UK, Seattle, WA, Pinkhouse is poised to be a creative force in the Film/TV/Live Theater entertainment sectors with numerous projects active including Scranton Scratch Night, Sinners, Your Alice, Footwork, Original Material, Real Drag and many more projects and productions.

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Sarah chu

Painted Black Arrow

of Blue J Financial

Finance & Accounting

Sarah Chu has over 11 years of experience in various finance and accounting roles within the creative economy and in larger corporate sectors. Sarah specializes in operational and technical accounting with an emphasis on revenue recognition, FP&A, and financial process and controls improvement. She earned her BBA and MPA in Accounting from the University of Texas at Austin.  Sarah enjoys connecting with people and elevating creatives within the live theater, film, television and music industry.  Sarah serves as the head of finance and accounting for Pinkhouse Productions. 

Kristen Brooks Sandler

Painted Black Arrow

CHOREOGRAPHER

Kristen is an award winning choreographer whose work can be seen on screen and stage. Her signature movement takes inspiration from all things “ooky spooky” and has been described by critics as both delightfully mischievous and menacing. Kristen has had the pleasure of collaborating with Pinkhouse on a myriad of award winning projects, including BDYWRK, GIilded & Your Alice.

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alcheme

nyc

Painted Black Arrow

SOCIAL MEDIA, Web & Graphic Design

Welcome to alcheme, the branding and design company that will turn your business to gold. Led by the International Creative Director Kristen Brooks Sandler, alcheme has curated a collective of creative talent that understands the business, branding and arts worlds. alcheme is a strategic and creative resource to our clients at every step of the process, aligning powerful storytelling with palpable profit. With over 300 happy clients,  alcheme's one of kind business consultation & branding process is proven to increase business and exposure while remaining authentic to your voice.

 

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